BIA CULTURAL PROGRAM: BE LIVE 4 AFRICA, THE BIRTH OF AN INNOVATIVE FESTIVAL ON AFRICAN ENTERTAINMENT IN PARIS

Be Live 4 Africa (BL4A) is a Believe in Africa program facilitated by the non-profit organization Cultuma Asso (an organization in charge of promoting afro-urban artists), intending to promote African art and culture. Born this year, this yearly event consists in 3 parts: a conference, a concert and an after-party with a specific intention: to show the positive impact of African entertainment within its societies and the importance of its promotion.

BL4A aspires to upgrade the image of African entertainment and contribute to its structuring with two main objectives:

  1. To make sure that African artists can decently live off their art;
  2. To make the world discover African entertainment in all its facets and increase the consumption of that industry.

This program exists thanks to Angelle Kwemo’s faith in the African entertainment industry. She was bold enough to invest in a new concept while penetrating the francophone area, by making a new BIA affiliate in France. To do so, she had an amazing team on site.